The process of content analysis generally involves the following steps:
Defining the Research Question: Clearly stating the aims and objectives of the study. Data Collection: Gathering relevant textual, visual, or audio data from various sources. Coding: Systematically categorizing the data based on predefined themes or patterns. Analysis: Interpreting the coded data to identify trends, relationships, and insights. Reporting: Presenting the findings in a clear and concise manner, often with visual aids such as graphs and charts.
