tobacco industry tactics

How Does the Tobacco Industry Target Vulnerable Populations?

The tobacco industry often targets vulnerable populations, including young people, low-income communities, and developing countries. Through aggressive marketing and promotional campaigns, they aim to recruit new smokers and sustain their consumer base. Tactics include selling cigarettes at lower prices in economically disadvantaged areas, sponsoring youth-oriented events, and using flavors to make smoking more appealing to younger audiences. These strategies exacerbate health disparities and make it more challenging for public health initiatives to succeed.

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