Several factors contribute to the emergence of hype in epidemiology:
Media Sensationalism: News outlets may amplify certain aspects of a study or outbreak to attract readership or viewership, at times sacrificing accuracy for sensational headlines. Misinterpretation of Data: Complex epidemiological data can be misinterpreted by non-experts, leading to incorrect conclusions being disseminated to the public. Preliminary Findings: Early-stage research often gets publicized before peer review or additional validation, giving rise to premature conclusions. Funding and Grants: Researchers and institutions may overstate the significance of their findings to secure continued funding or attract new grants.