Several factors can influence perceived risks, including:
1. Experience: Personal or close encounters with a disease can heighten perceived risk. 2. Media Coverage: Extensive media coverage of a disease outbreak can amplify perceived risk. 3. Cultural Beliefs: Cultural background and societal norms can shape how risks are perceived. 4. Knowledge and Education: Awareness and understanding of a disease can influence risk perception. 5. Trust in Authorities: Trust in health authorities and government can affect how risks are perceived and accepted.