behavior change communication

What Challenges are Faced in Implementing BCC?

Implementing BCC strategies can be challenging due to various factors:
Cultural Barriers: Messages may not resonate with the target audience if they are not culturally appropriate.
Misinformation: The spread of misinformation can undermine BCC efforts, especially on platforms like social media.
Resource Constraints: Limited resources can hinder the development and dissemination of effective BCC campaigns.
Behavioral Resistance: Changing deep-seated behaviors and attitudes can be a slow and complex process.

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