Conducting qualitative research involves several key steps:
Formulating Research Questions: Start with clear and focused research questions that are open-ended. Choosing a Method: Select the appropriate qualitative method based on the research questions and context. Sampling: Use purposive sampling to select participants who can provide rich and relevant data. Data Collection: Collect data through interviews, focus groups, observation, or document analysis. Data Analysis: Analyze the data using methods like thematic analysis, grounded theory, or content analysis. Reporting: Present the findings in a way that highlights the depth and context of the data.
