How Should Epidemiologists Prepare for Media Engagement?
Preparation is key to successful media interactions. Here are steps epidemiologists can take: - Understand the target audience: Tailor messages to the audience's level of understanding and concerns. - Develop clear and concise key messages: Focus on three main points and avoid jargon. - Anticipate questions: Prepare answers for potential questions, including those on controversial topics. - Have supporting data: Be ready to provide data and evidence to back up statements.
