Behavioral Changes: By altering perceptions of risk and efficacy, cognitive reappraisal can encourage adherence to preventive measures such as vaccination, wearing masks, and social distancing. Mental Health: It can reduce anxiety and stress, which are prevalent during outbreaks, thus mitigating the secondary mental health issues that often accompany pandemics. Communication: Health communication strategies that incorporate cognitive reappraisal techniques can improve public compliance and trust in health authorities.