1. Transparency: Providing clear, accurate, and timely information is essential. This includes openly discussing uncertainties and limitations of the data. 2. Engagement: Actively involving the community in decision-making processes helps to build a sense of ownership and trust. 3. Consistency: Consistent messaging from health authorities minimizes confusion and builds credibility. 4. Evidence-based Guidelines: Recommendations should be based on robust scientific evidence to ensure they are both effective and trustworthy.
