How Can the Quality of Telephone Surveys Be Improved?
Improving the quality of telephone surveys involves several strategies:
Enhanced Training: Providing thorough training for interviewers to handle various scenarios and ensure data accuracy. Pre-Testing: Conducting pilot tests of the questionnaire to identify and rectify potential issues. Follow-Up: Implementing follow-up calls to increase response rates and address non-response bias. Mix-Mode Surveys: Combining telephone surveys with other methods, such as online or face-to-face, to reach a broader audience.
