Conducting a focus group involves several steps: 1. Planning: Define the objective, select the target population, and plan logistics. 2. Recruitment: Identify and recruit participants who represent the population of interest. 3. Discussion Guide: Develop a discussion guide with open-ended questions to steer the conversation. 4. Moderation: A skilled moderator facilitates the discussion, ensuring all voices are heard while keeping the conversation focused. 5. Data Collection: The session is usually audio or video recorded, and notes are taken. 6. Analysis: Transcribe the recordings and analyze the data to identify common themes and patterns.
